“The client is always right – except when they don’t agree with me”

Sales is interesting.  Almost always, a client will tell you what they need, and if they are looking at several different options they will tell you what their criteria is for making a final decision.  Almost always, price is a factor – but it is not the deciding criteria.  So basically if a company puts in a little extra elbow grease to come up with a solution that matches the client’s needs, the client will buy.  Still, soooooo many times a client will say what they need, and my employer will give reasons why that won’t happen or why they won’t adapt (even if adaptation is possible).  In other words, the client is always right, unless they disagree with the person who is advising that the client is always right.

The best companies I’ve worked for are *hungry* and they are flexible.  If a client wants something a little bit different, instead of saying it won’t happen we think of a way that nearly addresses what they are asking for — it might not be 100%, but it is close.  When companies fall in the the trap of hardheadedness is when they start to run into trouble…

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“The client is always right – except when they don’t agree with me”

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